about qba

How was

qba born?

QBA was founded in 2015 as a project by Radeberger Gruppe Italia to disseminate and promote beer culture, and to encourage conscious and informed consumption.

Our company has been operating in the Italian market for over 50 years. Radeberger Gruppe Italia is the Italian subsidiary of the most important German brewery group, created and managed by the Oetker family.

At QBA, we celebrate quality and diversity, discovering and tasting a selection of “living” beers.

Quality guides every stage of the selection process, from researching producers to evaluating raw materials, production methods, and product freshness. Quality translates into authenticity, character, and identity: every beer tells a story, expresses the territory where it was born, and highlights the work of the master brewers.

Beer is our passion, the object of our expertise, and the thread that links discoveries, insights, relationships, and entrepreneurial stories.

QBA is a project for the dissemination and promotion of beer culture that has been carefully selecting unique labels from the best international breweries for years.

The Academy is a fundamental part of our project. Beer is not enough: training is needed to learn how to serve and present it just as a master brewer would.

All our customers receive comprehensive training on pouring, service, and the art of food pairing, thanks to constantly updated materials and the advice of our Biersommelier.